AM Zaideen Sdn Bhd is a skin-care spin-off company from Universiti Teknologi Malaysia (UTM) that has been established on June 2018. The product was first launched on January 2019. The founder and managing director of this company, Dr Mariam is a chemical process engineer graduated from the Universiti Kebangsaan Malaysia (UKM). Whilst doing her Ph.D, she was also attached at the McGill University, Quebec City (Canada) to focus on equipment design and agricultural product process towards achieving optimum quality.
Dr Mariam is currently serving as a senior lecturer in the Malaysia-Japan International Institute of Technology, Universiti Teknologi Malaysia (UTM), Kuala Lumpur with prior experience in Universiti Malaysia Kelantan (UMK) and UniKL Alor Gajah, Melaka.Inaddition to teaching and research activities in universities, her experience also covers involvement with the industry as well as community skills enrichment and empowerment initiatives through various knowledge transfer programs.
Specializing in chemical process engineering drives her passion in extracting and uncovering potentials of various tropical herbs and natural resources through environmentally friendly and sustainable process. Many of her research works have been published in local and international journals.With a vision of creating a premium Halal skin care product, Dr Mariam created HALEA -a spin off brand with UTM to commercialize natural products from the research works in UTM and other universities HALEA was founded upon the passion for research and innovation.Whilst HALEA skin care is the first and the most significant milestone, HALEA has set a more holistic objectives as a guidance of its existence which are:
- To commercialize research products from natural resources thathave been carried out in Malaysian universities particularly UTM
- To promote development and production of more qualityhalal productsto the market•To explore and encourage spirit of entrepreneurship among students and lecturers towards job creations instead of employment
- To share the entrepreneurship experience and economic benefits with the society HALEA is registered with Kementerian Kesihatan Malaysia (KKM), HALAL-certified by JAKIM and also was the recipient for Anugerah Usahawan Penyelidik 2019 during Malaysian Commercialization Year.
In addition, HALEA is also the recipient of Nano verify Certification Programme under Nano Malaysia which involve an amount up to RM 30,000.